Victoria Conner, Principal
(805) 346-1308 ◊ info@StrategicVitality.com
Victoria Conner is founder/principal of Strategic Vitality LLC,
a strategic planning and “creative consensus-building” firm.
She is a co-founder of the Economic Alliance of Northern Santa
Barbara County (EconAlliance) and now serves as consulting director
of Roadmap Implementation, coordinating efforts of Roadmap teams
focused on various industry sectors, advocacy, education/workforce
development, infrastructure and innovation/entrepreneurship. Recent
clients include United Way of Northern Santa Barbara County (grant-writing)
and Allan Hancock College. Conner was engaged as the consultant
coordinating Consortium activities for the state-funded AB86 initiative
to enhance adult education in the region.
In 2005, Conner designed for a client the California Innovation
Corridor Initiative. Engaging over forty organizations in thirteen
counties to participate in 25 different multi-year projects, the
Initiative aligned regional economic and workforce development
and education around the development of an innovation ecosystem
capable of driving 21st Century economic vitality. After the concept’s
successful U.S. Department of Labor funding ($15M), Conner served
for four years as a partner on the Initiative’s Leadership
As project lead on development of four California statewide space
enterprise strategic plans, Conner recruited for each plan 200+
executives and professionals from 100 different private sector,
military and civil space organizations. She has also led strategic
planning efforts for Allan Hancock College; the Executive Partners
at Orfalea College of Business, California Poly San Luis Obispo;
and the Dana Adobe; as well as earlier work with The Nature Corps;
the San Luis Obispo County Visitors and Conference Bureau; the
Pismo Beach Chamber and the Pismo Beach Convention and Visitors
For the former California Space Authority (CSA), Conner co-organized
two NASA/CSA innovation forums and spearheaded aerospace and supply
chain-related innovation roundtables and regulatory issue forums.
She served as key content resource for California’s first-ever
Aerospace Summit and staffed former Lt. Governor John Garamendi’s
Aerospace advisory group, producing the group’s whitepaper
for State economic advisors.
Conner’s first enterprise was a public relations/marketing
firm leading projects for local businesses as well as larger clients
such as Union Bank and Blue Cross. Prior to that, she was marketing
director for a regional restaurant chain. Earlier work included
positions directing communications, human resources and teaching.
Twice speaking at the national Association of Strategic Planning
Conference, Conner has also presented at workshops for the U.S.
Department of Labor’s national convention. She is referenced
in the Council on Competitiveness’ Collaborate: Leading
Regional Innovation Clusters and is published in the Economic
Development Journal, key publication of the International Economic Development
Council. Conner has a B.A. in English from CSU Fullerton.